Wine tourists fall in love with the Spain’s Wine Routes. They spend more and stay longer.
The new Report on the Demand of Wine Tourism presented by Acevin, who manages the Wine Routes of Spain, continues to have good indicators and positive data.
The average spending in a destination increases by 8.51% up to 156.6 euros per day, and the average period of stay increases up to 2.65 days.
The Spanish Association of the Cities of Wine (Acevin) has made public a new Report on the Demand of Wine Tourism, accomplished through the Tourism Observatory of Wine Routes of Spain, who informs about the Wine Routes of Spain. This report, whose goal is to create an image as loyal as possible of the wine tourist in our country and to study its evolution, gathers conclusions referred to the motivations of the trip; its organisation; the destinations chosen; the origin, age and professional and socio-demographic profile of the visitor; the level of satisfaction or the average spending among other indicators.
The average spending and the stay, upwards
The new report presents the results related to the second semester of 2016 and the first of 2017. Such results are similar to those obtained in the previous reports although significant differences are noticed.
One of the most outstanding would be those related to the average spending and the stay in the destination; factors that again show higher figures than the ones of the previous study.
Therefore, the average spending of the wine tourist is now 156.6 euros per day (against 144.3 of the previous study) and the average stay now gets to 2.65 days (against 2.19 previously). In the chapter about spending, new data show that most of it is spent on restaurants, followed by lodging, which, until now, was on the first position.
These results show also that wine tourism is still a touristic modality of getaway, a product associated to the weekends or long holidays. Data related to overnight stays are very similar to the previous study: 53.7% of wine tourists spend the night in a destination and 46.3% does not, which shows the importance of tourism based on proximity.
